Delightfully detailed

it actually pays to sweat the small stuff

You know that saying “don’t sweat the small stuff”? It’s a great motto for life in general, but in photography and design, it’s all about sweating the small stuff. They say happiness is found amongst the details and the most successful people agonize over them. It’s what makes the iPhone the iPhone. It’s what makes us fall in love with certain things, even if we’re not sure why.

In a world as fast paced and ever changing as ours, it’s easy to get to 80% and ship it off. But, the details, the real details are in the next 10-15% — and that’s where the magic happens.

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